We shot this in what used to be Black Market Caviar. The idea was that Brandon and Juan (owners of Ends/Wealth) felt like they were getting hated on by inanimate objects in this store on their way through, and as soon as they left the room it was almost as if those objects had a party just to celebrate the truth in Brandon and Juan's paranoia.  Then you get to see the shirt we were promoting come hot off the proverbial press and onto our model Alice. Anytime we get to play with smoke and lasers is a good time.
Back to Top